1. Have a plan
Having a plan helps the live stream feel organized and structured. Your plan becomes your road map, and your road map dictates everything during the live stream. This can include key messages or calls to action for your audience, it also dictates how you shoot the event, what type of cameras (multi cameras, or single), and even some of the encoding and technical choices.
2. Begin with the end in mind
Decide what you want to accomplish, what are the specific objectives and goals of the live stream? And what platforms are you utilizing? what are the key performance indicators that drive the stream? Will the content be available on demand? And how do you hope to drive audience interactivity. All these should be visualized.
3. Assemble a competent team
a tech team with experience delivering live streams is key. Work with the best internal and external brand ambassadors and story tellers. Most brands have succeeded in live streaming precisely because they worked with the best hands both in-house and hired.
4. Test everything
Anything that can go wrong, will go wrong,” so test everything. This is probably the most important lesson we have learnt -Test equipment workflows, backup equipment, audio quality, video quality, internet connection, and all other redundancies. Confirm your upload speed by testing your internet connection before the event. Test all video production equipment and have back up equipment for contingency.
5. Deliver Value
Most attendees’ primary objective is to learn or be entertained. Use live stream sessions to create conversations, engage customers and share useful insights about new technologies, new products, an innovative service, sharing behind the scenes footages or talk about your processes. Discover what your audience wants, and don’t fall below expectations.
Live streaming is another way to keep your customer / consumer base informed and to help share your brand story. When done well, these approaches have generated returns for brands in the areas of publicity, engagement, downloads, lead generation and influencer marketing.
