1. Increase brand awareness

The reason most companies and business use Video content is because video is one of the most popular mediums for businesses communication today. Video is more engaging, more memorable, and more popular among consumers than any other type of content. Statistics have it that 76% of businesses say video has helped them increase sales. 80% of marketers say video has increased time spent on their website.

If you are looking to increase brand awareness and product sales using highly-engaging format, think video, because when you do more with video, video will do more for your business. No matter what industry or niche you’re in, video can help you increase the awareness of your business in fresh and effective ways. These videos can then be shared on social media as well as your website, landing pages, blog posts, to increase and quadruple the reach and awareness.


One of the best things you can do to increase the success of your videos is to help people visualize what their lives would be like with your product. Giving viewers a sneak peek of your product can be a nice visual companion to a landing page or product description.


Need help with business videos? Send us a brief.   email us now –  info@mediaworks.com.ng or call 08032247177 to get started.


2.  Attract more traffic to the website

Videos on the landing page of a website could have a significant effect on traffic to a website. Video has become so essential, influential and useful in driving traffic and improving conversion, that some Facebook insiders predict the social-media powerhouse becoming a primarily video-based platform in the future.

If you produce great video content – communicating in a coherent narrative through images and footages, you’re going to attract new visitors to your websites and blogs. When you are able in simple visual narrative to communicate what your business is about, the people that use your product, and how your product makes their lives better, driving traffic to your site with an audience with interest and intent will translate to massive gains for your business.

Incorporating video into your web marketing can send direct traffic to your site, but in many ways the more significant benefit comes from the impact you will see in the search results. Video content drives up the site’s SEO as compared to a site without video content. They’re also useful for boosting conversion rates, helping to make your sites more active and profitable.


Check out this brand Video on Our Landing Page


3. Generate Leads

Video content is an excellent way to generate more leads and drive conversions, video is one of the best ways of having higher conversion rate on sites, with more than a third of the time people spend online now being devoted to video, this inadvertently shows that by ignoring video, you’re ignoring a huge number of potential leads that could be converted to customers.

it has been shown that people actually retain more information when viewing videos as opposed to when they read. In other words, keeping your viewer engaged and informed with easily comprehensible videos is better for not only you but for your customers as well. In marketing, there are many tools to convey a message that resonates with the consumer.

There are loads  of video formats that brands and companies use in lead generation but we will be touching only 4 types of videos that are essential to any campaign so that you can decide which is the best for you and your brand.

Explainer Videos:

Informative video that helps potential customer to better understand the functions, features and benefits of your products and/or services. This is one of the more frequently utilized because it is able to build up prospective profiles and leads.

Educational Video:

Educational videos pick up an area or a topic that bothers on the consumer pain paint bring awareness to your viewer. This can be very effective when explaining and pointing out specific problems for which you hold the solution.

Video Testimonial:

Allows people to view firsthand how your product has helped others solve their problems from a consumer point of view. This creates a trusted relationship with potential customers through people living vicariously through the brand storytelling.

Promotional Videos:

Overall promotional videos are like TV Adverts, they helps to increase your reach with awareness, engagement, and conversions. The video must be not only inform, educate but entertaining as well, this way you can maximize leads within your target audience.


4. Generate sales /revenue

How do you transform your start-up company into a billion Naira company within the shortest time possible? I will tell you. Using a video to do one of the most important things for your business – selling your product or service.

Internet users currently spend an average of 2.5 hours per day watching videos. So, it’s clear that video marketing is a successful marketing strategy. According to a recent Wyzowl survey, 81% of marketers also agree that video has helped them directly increase sales–and it can help you, too!

Video is essential for driving sales, and different brands have used it to achieve big results. It doesn’t matter what industry you’re in, or what you’re selling, there is a video to suit your target audience. With so many different video styles to choose from, such as a clean-cut product walkthrough or a ‘bells and whistles’ animated explainer, there’s almost no reason not to experiment with video.

Video is key to driving sales and generating revenue, which is why it is appealing to everyone from B2C companies, to B2B companies, and all the potential customers in between. video showcases your product, making the buyer journey easier and ultimately increasing sales


5. Improve customers loyalty and engagement

The way brands interact with their customers has significantly changed over the years. Today, the preferred medium in marketing is video as it establishes a more personal connection with consumers. Plus, video is what customers react to the best. In fact, 68% of consumers would rather watch videos to learn about new products or services than see articles, infographics, or presentations from brands.

Having a video on your web site, whether that be on your home page or product pages, can increase the amount of time a visitor spends on your site. According to a Wistia study, the average time spent on pages without video is 4.3 minutes, but the average time spent on pages with video is an incredible 6 minutes!

From acquiring new customers to onboarding them, then providing education and outstanding service, video can really do it all. And by implementing this content type into your marketing strategy, you’ll see great results. That is why Leveraging the power of video to engage consumers build brand loyalty can not be over emphasized, because consumers who are satisfied with your service will likely become your brand advocates.

With this in mind, it’s obvious that videos can help you achieve various marketing goals, also this medium can inspire loyalty. Loyal customers will choose your products or services over other companies’ and spread a positive word of mouth that will attract new consumers to you.


6. Build and nurture a subscriber base

Video content will always help you reach and retain more people. If you’re looking for a reliable way to create and to nurture leads, you’ve chosen the right medium. In 2021 subscription video on demand revenue reached over $25 billion in the US alone.

That number is only expected to grow in the coming years, so the best way to get a slice of that pie is by launching your own video subscription page or blog.

In fact, 92.1% of global internet users watch digital videos each week. That’s because it is easy to consume, comes in many formats, and is relevant in all niches; whether you’re in health and fitness, entertainment, educational or influencer industry. video content will always help you reach and retain more people. So, if you’re considering building a subscriber base and nurturing leads, we highly recommend making it a video content.


7. Promote new product and improve product positioning

“Show, don’t tell.” It’s a classic piece of marketing advice, and it’s the reason that product video is taking the center stage in brand promotions. Think about the products you’re most passionate about, you can picture them, but could you describe them in writing? Video fosters better brand retention. few formats can so quickly show the value of the product that you’re promoting quite like video.

All marketers know that attracting and holding an audience’s attention is essential. That’s why it pays to cut to the chase in your product video and show the key features as soon as possible.

It’s crucial to continue the conversation to ensure that your product video has the follow-through you desire. Converting viewers to sales means having a strong call to action (CTA). That could include anything from a request to chip in on your Kickstarter campaign, to signing up for a free trial on your website. Product videos are successful because they help your potential customers see how the product could improve their work or personal lives.

To Sum Things Up

One of the best ways to branch out and extend your reach, as a business, is with videos, leveraging video content for lead generation. Need help with business videos? Send us a brief.   email us now –  info@mediaworks.com.ng or call 08032247177 to get started.

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