Customer onboarding videos help users understand your services better. It acts as a virtual tour guide that provides new users the knowledge needed to get the most out of your services. It enables them to jumpstart their experience using your service, and a better understanding of how to use the service better as they go. Check out the on boarding video below, a video created by Mediaworks to engage drivers on a new Idowaz App
Benefits of Using Videos for Onboarding Customers
Increase Users Engagement
Providing customer onboarding videos gets your service one step closer to your goal, making your solution approachable and easier to use. The best way to have tons of satisfied users is to solve their problems.
Reduce Customer Support Cost
Customer onboarding videos provide reusable onboarding flows that help to reduce customer support costs. Let’s avoid having your customer service team answer the same questions again and again.
Lower Risk of Churn
In this era, a user’s first-ever interaction with your service can determine their response, either love at first sight or decide to never visit your website again. With the right customer onboarding videos, you can help potential users to set clear expectations, enjoy the process, and more likely to stay with you for a long time.
Higher Chances of Retention and Renewal
Customer onboarding videos make it easier for your users to understand how to use your service and enjoy getting the most out of it. Keeping loyal repeating users is definitely the way you want to get more revenue.
Offer Upsell and Cross-Sell Opportunities
Customer onboarding videos make it easier for your new users to get comfortable using your service from the get-go. Once they are satisfied with your service, it would be much easier for you to pitch other relevant or additional services to them.
Build a learning resource
Customer on boarding video can be domiciled in an accessible location —such as a landing page or cloud folder—where new and potential customers can watch and re watch onboarding videos if they need to refresh their knowledge, giving customers the resources they need when they need it. Videos have a personal touch that’s perfect for onboarding. .
Better Understanding of Inner workings of your Product
Customer onboarding videos help users understand your services better. It acts as a virtual tour guide that provides new users the knowledge needed to get the most out of your services. It enables them to jumpstart their experience using your service, and a better understanding of how to use the service or product.
With a carefully-crafted onboarding video, you can effectively guide and educate customers on what to do and how to do it with a seamless onboarding flow. It helps you showcase your service in action and creates an “aha” moment for your new users. That’s how they can move forward with your service and use it efficiently to reach their goals.
The Value of Onboarding
When new potential clients or customers do not understand what your product / service is about, it’s not just disappointing—it costs your company money and resources.
From day one of employment, the key to new hire success is engaging onboarding—a captivating process that teaches new hires how to complete their job effectively and operate successfully within the company.
- Engaging onboarding leads to retention. After a structured onboarding program, clients are 69% more likely to understand your products faster if they saw an explainer video about your services.
- Engaging onboarding also educates new hires. Using video makes it easier for new hires to learn, Viewers retain 95% of a message through video compared to only 10% through text.
The formula for onboarding with these results is simple: use a captivating medium, like video, and show content gradually and strategically based on each stage of the onboarding process. With this alignment, new and potential customers will feel well informed about what your company is about.
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