Video is the future of content marketing. By 2023 video will account for 69% of all consumer internet traffic VOD would have almost trebled. Youtube receives more than 1 billion unique videos per month, what other form of content can do the same? When it comes to potential reach, video is peer less.

  • 7 in 10 people view brands in a more positive light after watching interesting video content from them.

  • 80% of senior execs watch more video than they did a year ago
  • 70% of execs are watching work related videos of execs would rather watch a video.
  • Having videos increase open rate, increase click through rates, and reduce unsubscribe rate in e mail marketing.
  • Videos have been found effective by marketers for brand awareness, Lead generation and online engagement.
  • Retail sites with video content increased conversion by 46%

 

67% of marketers expect videos to dominate their strategies in in the near future because videos engage viewers and ensure they will spend longer on your web site and more time interacting with your brand.

 

For any social media campaign, whether you are a B2B or a B2C company, video is becoming essential in your digital marketing strategy, and for SEO exercise, video is without doubt, on of the best tools in the kit. If a picture paints a thousand words, the one minute of video is worth 1.8 Million views. Be sure to promote across multiple channels, platforms and consumer touch points.

We have been creating business Videos for our clients including Product Explainer videos, complex animations, customer Testimonials and brand Videos. Why do we do this?  Videos continue to increase engagement and conversions on our client site, and we are encouraging smaller business to move to video and reap the benefits of adopting video as part of their marketing mix and digital strategy.

Our offices are in Lagos and Abuja but we produce videos anywhere in Nigeria. Let us create the video content for your brand. Need help? Send an email now to info@mediaworks.com.ng to get started.

 

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