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Why do most businesses fail at attracting paying customers? One of the reasons is that they fail to take advantage of video as a promotional tool.
Video marketing has incredible potential. Videos tend to be engaging and more compelling than comparable written content and if harnessed properly, they can lead to a massive increase in your return on investment.
As customers attention span is getting smaller and smaller, video is ideally positioned to fit into our digital lifestyle. Video content can help drive your social media campaign, as a business, meeting a variety of your business objectives including;
i) Need for differentiation
ii) Raising brand awareness
iii) Brand engagement
iv) Customer acquisition
v) Increasing web traffic
Video is a great content type for building your brand. Video is hard to ignore nowadays. It seems to be ubiquitous, but that doesn’t mean that it’s getting easier to produce it – or to make it bring the right results.
Our team at Mediaworks has created, promoted, and monetized videos for Facebook, Youtbube, Tik tok and have received more than 6 million views, bringing tremendous value to our client and their businesses.
For the most part, you’ll want to make sure your production looks as professional as possible and brings the right ROI for your business.