Olympic Milk

STRATEGY / UX DESIGN / CREATIVE / APP DEVELOPMENT / DIGITAL AND VIDEO

CRAFTING AN UNFORGETABLE CONSUMER EXPERIENCE

Olympic Milk employed Mediaworks to create an experiential engagement for their in-store activation on February 14^th (Valentine’s day).

In response, Olympic Milk proposed to install a very special love box inside one of the busy shopping malls in Lagos to reward consumers and couples on valentine’s day. Mediaworks helped building of the giant box and executed the experiential campaign from design through execution.

THE PROCESS

The giant gift box was installed a night before the event in the middle of the mall.  The Love Box would pass out free Olympic Milk products, cake, perfumes and other gift items during the activation. The Olympic Milk Brand Ambassador – Mr. Peter of the former P-Square fame was also on location to thrill and excite consumers.

With the tagline ‘Spread love this season and Always’, the Love box was operated on site with our team of tech and production professionals. The box would only dispense gifts if couples proved their love (such as performing any tasks that’s prompted by the gift box). This was a brilliant marketing campaign because it allowed the dairy brand to actively engage the consumers while also giving out gifts on valentine’s day.

SUCCESS

With the viral nature of this campaign, the experiential event was a huge success as consumers continued to Spread love with the “spread love now and always” message. The post event amplification of the campaign was huge.

The marketing campaign gained a lot of media coverage, with the help of the Mediaworks team, we created a new box that helps spread love!