Tour

STRATEGY / VIDEO / CREATIVE / EXPERIENTIAL DESIGN

GIVING A BRAND A VOICE

The cab hailing market In Nigeria has been dominated by two major players – Uber and Taxify. A few other brands have made entrants into the market to grab market share but without unique service offerings and weak marketing. Enter Tour cab. Tour cab approached Mediaworks with the brand launch and campaign.

THE PROCESS

Mediaworks worked with the team at TOUR in Ibadan to Launch Tour brand with no brand awareness and zero share of voice (SOV) in the city of Ibadan

Mediaworks was to Create and communicate brand visuals for the Tour App in multiple visual steps and an experiential activation. Communicate brand identity offline and online. Create brand awareness and mental availability of service offerings.

We launched the Ride Tour Ride Smart campaign. Over 15 high traffic and convergence areas were mapped out for a town storm. We were saddled with the responsibility of communicating the TOUR brand across traditional and digital media to drive home the brand message, including web banners and backed up with a video animation.

SUCCESS

An estimated 20,000 people were reached on and offline and Over 20 slots aired on Radio with the brand message. This was reinforced with a video campaign with over 500,000 impressions.

Over 300 data of Contacts captured during the town storm and requests were made from numerous motorcycle riders who wished to participate in the registration.